At Cuttlefish Ink, we
are always looking for that creative breakthrough – something that will set our
client apart from everything else. But our focused process is never just
creative for creative sake. We start with the end in mind - the desired
outcome for our client – and we keep an eye on what that client wants and needs
The basis of everything we do is
grounded in a passion for uncovering the hidden stories that tie our clients to
consumers both directly and through the media.
We start by asking you questions
to learn your personality, your story and your goals. Then we provide you
an evaluation of media habits of the target audience, confirmation of desired messages,
integration with overall marketing tactics, a forward look at potential results
and an agreed upon method of program measurement. Once we have our
marching orders, this process is followed closely by a roll-up-our-sleeves
approach by team members who leverage their various expertise and contacts to
ensure a program that exceeds expectations.